BrewDog by James Williamson

Brew dog launched the official Advertising campaign for Beer Punk IPA, with a fantastic campaign. Black and white shots of people that had invested in BrewDog, officially called #Equitypunks. 

So they decided to use me to photograph them, alongside the talented team at,  We collectively arranged to shoot a large group of people at the AGM, and then went on the mammoth tour round the UK,  to shoot some specially selected Punks with interesting hobbies or jobs. Here is a selection of the shots from both the AGM and the round the UK campaign. A special thanks to @floheiss @swansandpetrol @studioartcommerce @suegurner @samschaef @torsethomas @heidecohuu and the rest of the crew at the Agency.  Below Is a selection of images and art work for Poster and Press. 

The work has been picked up by The Drum and Contagious magazine, I am sure there will be more to follow. 


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Cadbury and Merlin Entertainment by James Williamson

A recent set of images to promote the fun and enjoyment of theme parks and chocolate, whats not to like. Working with the amazing people at,  a really fun shoot, with lots of elements paced together to become a seamless exciting shot with a little humour.  We also shot a set of boomerangs that appeared on social media. Check out to see them. 

This Girl Can by James Williamson

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This Was a huge honour to be commissioned to shoot the latest campaign for the very successful campaign "This Girl Can" Devised By FCB Inferno, for Sport England, to encourage women to participate in more sport, no matter what shape or size or ability. To date the campaign has won 45 awards and continue to be very successful. 

With Marks& Spencer's,   Sport England have teamed up and released a series of clothes Sporting the now famous saying "this girl can".

We had a two day location shoot,  featuring some of the ladies that have appeared in the poster and TV campaigns, with some new faces as well. 



Its You or Ruud by James Williamson


Football, beer and a quick trip to Amsterdam. This was a great shoot to be involved in, combining CGI and photography always has its challenges that and the fact a certain Mr Rudd Van Nistelrooy is a very busy man. made for a challenge. 

With the team at Geomatery Global, Great art direction for Richard Morgan and help from, We created a bright engaging visual for inshore point of sale, and Poster, i have even seen it on a taxi. 

Berghaus by James Williamson

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Lazers, Warehouses and floating jackets.

Would could possible go wrong, Thankfully after two days in the studio shooting the jackets, the lazers and warehouse was created by, and between us it was a match made in heaven, Working with the Boys from Love Creative, these intreacate set of images were created, For now and ever, I will never be wet up a mountain again.

See the full set in the Commissions Gallery. 



BBC Tumble. by James Williamson

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I was recently asked to shoot behind the scene images for the new BBC show Tumble, on their promotional film shoot, by the agency An exciting project.  It quickly transpired that I had an opportunity to also shoot portraits of the talent.

So between myself and the ECD at Redbee, we came up with a plan.  Once we had the ok from the BBC, it was just a matter of trying to be in two places at once!

The day was full on, with capturing the behind the scenes filming,  then once the talent was free, rushing them back to the studio set up and producing a set of consistent portrait images. My idea was to capture them as if they had just finished their best move, that split second after presenting themselves to the judges, being proud and satisfied with their performance. It's not easy as most of the moves look the same, so we came up with a few shapes which lend themselves to the brief but that also give you a beautiful image. 

Once we had our set of images, it was off to the amazing boys at, to work their magic, adding a sense of drama and showmanship to the final grade.

Check out the BBC Tumble gallery in commissioned for the full set of images.